In 1941, Leela Chitnis became the first Bollywood actress to serve as a brand’s model. Previously, Hollywood-famous celebrities were the only ones who could use this. Over time, it has become more common for celebrities to undertake services like endorsing businesses in addition to their primary roles as actors or athletes.
This advertising strategy has been employed a lot in the current era of brand promotion, despite the expense and hazards involved.
India is renowned for its tolerance of and sway over superstars in the entertainment and sports industries. Indians idolize athletes, particularly cricket players, as well as performers from regional and Bollywood films. Advertisers view this as a chance to focus on growing their businesses.
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