ARTICLE MARKETING

You can create articles to submit to article directories with keywords that you are exploiting on your own site or with similar keywords. This will grab significant interest from readers on these sites, and then you can send them to your website using the resource box at the bottom of each article. This is a technique to grab targeted traffic from various article directories around the Web. You can upload the same article to multiple directories using services that allow you to do that, and you will have instant mega traffic that is highly interested in your ads.

COMMENT ON BLOGS

If you have a bunch of links to blogs dealing with the niche to which you are marketing, you can join in the conversation and add a link back to your content or sites. This way, you can get a direct stream of highly-targeted traffic back to your offers.

ADD A SIGNATURE LINE TO EMAILS

You should have an automatic signature that promotes your various online content to drive people back to your sites. If you are doing email campaigns for your products and services, why not expose your email list to the content that’s free, but that also has ads that they can click on and generate income for you that way? It’s a very inoffensive way to market your ad links.

PROMOTE ON SOCIAL NETWORKS

When you have a new page up and you want to promote it heavily, use a site like Ping.fm to submit it to many social networking sites at once. You can thus update your Facebook and Twitter status, include it on bookmarking sites like Delicious.com, and submit it to social networking search engines like StumbleUpon. Rather than doing this one at a time, you can automate it so that when new content comes online, it will be easily distributed across your social networks with one click.

TRACK EVERYTHING

At first, you may not generate as much income as you’d like. There is no guarantee when you buy an ad campaign or publish PPC ads that you’ll make any money at all. There is a learning curve associated to what works well and what doesn’t. The best way to figure out what is working is to track everything you do via the online tools provided by Google Analytics or other third-party tools. Once you understand which keywords are generating income and which are not, you will start to refine your methods and create more opportunities for income. However, the first thing you’ll want to keep a close eye on is your daily budget.

DAILY TARGET

You can set a daily target on a Yahoo ad campaign and assume that it will stop serving ads when your budget is reached, but sometimes, that’s just not the case. It’s very hard for some companies to turn off very popular ads, and those with high CPC keywords can generate hundreds of clicks before the campaign is finally shut off. So, it’s not really a spending limit. You should be very careful when first starting out to test your campaigns with low CPC

keywords and see how the daily budget is tracked once it goes live so that you don’t end up being liable for a large bill at the end of your first day.

TRACK TRAFFIC STATISTICS

Use a free tool like Google Analytics or your website’s control panel to determine the demographics and behavior of visitors on your site. By using a product like Google Analytics, which is free, you can determine the cross- section of people coming from different search engines. This will help you to decide which PPC campaign is working better for you. It will track all of your PPC networks too. It is integrated with the Google AdWords campaigns so that advertisers can get a real close-up view of their conversion goals for each landing page. You also want to know which country most of your traffic comes from, as that can help you to better define your PPC campaign distribution.

TRACK SALES

Of course, you want to track sales too if you are using PPC campaigns to advertise your own offerings or other affiliate offerings. You may find that the PPC campaigns work best for your entry-level products, and you can save yourself lots of time and effort by trying to advertise high-income products at a point in your funnel when your customers trust you better. Keep track of your PPC campaign’s effectiveness to create traffic and keep track of the bottom line too.