LEARN FROM OTHERS
The rules for PPC marketing can change overnight, depending on the whim of the major search engine giants. One day, what seemed like a brilliant strategy to create income can get you blacklisted and sandboxed the following week. That’s because there are always changes and improvements to the policies that are meant to keep click fraud to a minimum. The key is to stay in touch with other Internet marketers to continue to learn how to best fine-tune your campaigns while maintaining the terms of service that Google has set up for its members.
THE WARRIOR FORUM
A great place to get started learning what others are doing to utilize PPC marketing is through the Warrior Forum. This online bulletin board hosts many expert Internet marketers and SEO geniuses. You don’t have to pay anything to join and you can learn a lot from reading the threads. There is a specific forum for AdSense/PPC/SEO Discussion under the Internet Marketing
Forum’s main category. It is located at: http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/ .
SEOBOOK.COM
If you are a publisher and you ‘re not sure how to optimize your pages for SEO, then this website can really you get started. It is a community of people involved in SEO, and you can search through their postings to find the answers to questions you might have on SEO using the custom search bar offered there. There are two levels of membership: a free basic account and a premium account. You will not be able to join the premium account, but you can add yourself to a list for the basic membership. You get a bunch of SEO tools, and you’ll be able to view the content by applying for a basic membership.
LOOK THROUGH OPTIMIZATION REPORTS
If you are a publisher, it’s in Google’s best interest to see that you have your websites optimized to get more exposure for their advertisers. That way, everyone is happy and Google is making money. For that reason, they send out a monthly optimization report that indicates where they think you can best put your efforts to creating more effective pages on your site. Be sure to read every report, as it can provide valuable insights into how to learn the Google PPC game better.
Facebook will have its own set of tools and reports that tell you how you might be performing. In fact, any PPC company is going to have optimization tools, and you should take full advantage of them. Check them out. Drill down into whatever categories they have and really understand what is making or breaking your campaigns. This way, you stay fully informed with techniques on each site and can optimize them for the maximum return on your investment without spending too much time in research elsewhere.
Once you master the PPC game, you will find that this experience carries over to all areas of Internet marketing and will strengthen your presence and moneymaking abilities to be able to achieve a monthly income that literally drives itself and needs very little maintenance overall.
Thank You.
